MODULE BRIEF

“You will develop an understanding of how to apply these skills and methodologies to a fashion brand, and will demonstrate this through creating a Brand Marketing Report, based on auditing their current positining, whilst advising on what they could improve on, or change in order to re-establish the brand. You will choose from one of the following brands to base your marketing report on;

 1. Topshop/Topman

 2. Ben Sherman

 3. Umbro

 4. Victoria’s Secret

 5. Abercrombie & Fitch

 6. Dolce and Gabanna

Using this brand, you will use primary and secondary research, to develop a strategic Brand Marketing Report. Your report must be informed by your market research and should be relevant, insightful and considered, with a comprehensive evaluation of the brands current market condition including any external factors affecting success, competitor analysis and a number of other key considerations. A key part of your brand report will be to produce a creative strategy proposal with a series of recommendations, of which will naturally derive from your brand research. These recommendations could be based on advising your brand to connect with a new segment, launching brand extensions, a change of ethics, or even developing new products, or introducing or relaunching social media platforms/influencer campaigns, for example. It must include references and sources acknowledged using APA referencing. ”

After researching into all 6 brands I decided to base my report on Victoria’s Secret as I feel that current concerns regarding body image and adopting a sustainable business model are becoming increasingly important in the fashion landscape.