Saturday, 15 December 2018

SOCIAL MEDIA BACKLASH

After recent comments made by the brand's CMO, Ed Razek, Victoria's Secret marketing approach got a lot of backlash all over social media. 


After seeing the the controversial comments, American singer Halsey, who performed at the 2018 VS fashion show posted the following message on her Instagram, deciding to redirect the attention of her fanbase from the show to an organisation close to her heart.



Sources: https://hollywoodlife.com/2018/12/03/halsey-victorias-secret-fashion-show-diss-transgender-models/




Social media celebrities like Nikita Dragun and Gigi Gorgeous also responded to the comments by sharing their opinion with their huge social media following.



Nikita posted on her Instagram a "Victoria's Secret inspired shoot" with the caption:





"dear Victoria’s Secret, you said trans women can’t sell the “fantasy” so here i am as a TRANS WOMAN selling the FANTASY! 👼🏻 everyone is beautifully unique. embrace your differences. stand tall in who you are! live your fantasy and don’t let anyone tell you otherwise. shot by @liverichmedia"



Gigi posted a Youtube video explaining what a huge slap these comments were for her, as she used to shop at Victoria's Secret during her transition period into womanhood. Even though some people's comments were not very supportive of the star's opinion on this topic, I personally do believe that international companies like VS being publicly unsupportive of the LGBTQ+ or plus-size models or at least giving the impression that they don't support these people can hugely influence consumers in not accepting trans or plus-size persons in real life, which unfortunately can result in bullying.






Youtube comments:

"u think some company who doesn’t accept you is disgusting?? let’s be honest gigi when you became a trans the reason people supported you is because it’s your life and your choice, right? you did not change your decision because of anyone..same as VS it’s their company, their runway, their show..it’s their choice..i don’t have anything against you being a trans..you did what you want..so let others do that too..
VS is not the only lingerie company out there.."


 "just because you filled out a bra doesn’t mean you can become a vs model lol. short people, plus size models, down syndrome models, tattoo models etc. cannot walk there. it’s not just transgender people who cannot walk for vs. there are fashion shows for all these people but vs doesn’t do it and IT IS FINE. not everything is for everyone. get a cup of coffee chill. your video just makes me angry lol girl just sit down and chill. thank u, next."


 "Sorry but I am AGAINST transgender people being included in victoria’s secret, Miss Universe because its not fair. Transgender people are literally made, their new faces are ‘created’ with many operations and surgeries. Miss Universe and  Victoria secret models must be naturally beautiful to earn their place there. And suddenly some transgender ‘girl’ comes looking perfect with her new feminine nose, lips, cheeks etc and steals the show? ITS RIDICULOUS. If it actually happens, transgender people’s surgeons must show up on stage with them to show their ‘work’"


 "I am a woman, I would like to compete in a transsexual beauty contest ... to see if they will be inclusive with me"




Other celebrities reacting to the Vogue Interview were models Lily Aldridge, Karlie Kloss and Kendall Jenner. The former VS angels posted on their Instagram stories the following sentence: "Trans and GNC people are not a debate", while Kendall, whose biological Dad, now Caitlyn Jenner, announced her transition almost 3 years ago shared a "celebrate trans women" pin on the same platform.



Sources: Youtube, Instagram 
               https://www.teenvogue.com/story/victorias-secret-ed-razek-transgender-model-comments-response?verso=true

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