Showing posts with label VS Fashion Show. Show all posts
Showing posts with label VS Fashion Show. Show all posts

Saturday, 15 December 2018

SOCIAL MEDIA BACKLASH

After recent comments made by the brand's CMO, Ed Razek, Victoria's Secret marketing approach got a lot of backlash all over social media. 


After seeing the the controversial comments, American singer Halsey, who performed at the 2018 VS fashion show posted the following message on her Instagram, deciding to redirect the attention of her fanbase from the show to an organisation close to her heart.



Sources: https://hollywoodlife.com/2018/12/03/halsey-victorias-secret-fashion-show-diss-transgender-models/




Social media celebrities like Nikita Dragun and Gigi Gorgeous also responded to the comments by sharing their opinion with their huge social media following.



Nikita posted on her Instagram a "Victoria's Secret inspired shoot" with the caption:





"dear Victoria’s Secret, you said trans women can’t sell the “fantasy” so here i am as a TRANS WOMAN selling the FANTASY! 👼🏻 everyone is beautifully unique. embrace your differences. stand tall in who you are! live your fantasy and don’t let anyone tell you otherwise. shot by @liverichmedia"



Gigi posted a Youtube video explaining what a huge slap these comments were for her, as she used to shop at Victoria's Secret during her transition period into womanhood. Even though some people's comments were not very supportive of the star's opinion on this topic, I personally do believe that international companies like VS being publicly unsupportive of the LGBTQ+ or plus-size models or at least giving the impression that they don't support these people can hugely influence consumers in not accepting trans or plus-size persons in real life, which unfortunately can result in bullying.






Youtube comments:

"u think some company who doesn’t accept you is disgusting?? let’s be honest gigi when you became a trans the reason people supported you is because it’s your life and your choice, right? you did not change your decision because of anyone..same as VS it’s their company, their runway, their show..it’s their choice..i don’t have anything against you being a trans..you did what you want..so let others do that too..
VS is not the only lingerie company out there.."


 "just because you filled out a bra doesn’t mean you can become a vs model lol. short people, plus size models, down syndrome models, tattoo models etc. cannot walk there. it’s not just transgender people who cannot walk for vs. there are fashion shows for all these people but vs doesn’t do it and IT IS FINE. not everything is for everyone. get a cup of coffee chill. your video just makes me angry lol girl just sit down and chill. thank u, next."


 "Sorry but I am AGAINST transgender people being included in victoria’s secret, Miss Universe because its not fair. Transgender people are literally made, their new faces are ‘created’ with many operations and surgeries. Miss Universe and  Victoria secret models must be naturally beautiful to earn their place there. And suddenly some transgender ‘girl’ comes looking perfect with her new feminine nose, lips, cheeks etc and steals the show? ITS RIDICULOUS. If it actually happens, transgender people’s surgeons must show up on stage with them to show their ‘work’"


 "I am a woman, I would like to compete in a transsexual beauty contest ... to see if they will be inclusive with me"




Other celebrities reacting to the Vogue Interview were models Lily Aldridge, Karlie Kloss and Kendall Jenner. The former VS angels posted on their Instagram stories the following sentence: "Trans and GNC people are not a debate", while Kendall, whose biological Dad, now Caitlyn Jenner, announced her transition almost 3 years ago shared a "celebrate trans women" pin on the same platform.



Sources: Youtube, Instagram 
               https://www.teenvogue.com/story/victorias-secret-ed-razek-transgender-model-comments-response?verso=true

Friday, 14 December 2018

VICTORIA'S SECRET FASHION SHOW 2018

Nov. 8th, New York
aired Dec. 02 on ABC



Once one of the most popular and highly anticipated TV broadcasts globally, the Victoria’s Secret fashion show is currently causing more controversy than ever before. Due to its homogenous casting practices that encapsulate a very narrow idea of female beauty (mostly white girls, cisgender, young, rail-thin and really tall) the brand has lost customer sympathy and has been on a steady downfall since 2016. The situation is not pink anymore for Victoria’s Secret and controversial comments from brand CMO Ed Razek just made things worse. Before the event’s taping, during an interview with Vogue magazine he stated:
 "Shouldn’t you have transsexuals in the show? No. No, I don’t think we should. Well, why not? Because the show is a fantasy"
"We attempted to do a television special for plus-sizes [in 2000]. No one had any interest in it, still don’t."
Following his remarks and the brand’s outdated approach, the 2018 VS fashion show only scored a 0.9 rating within its target viewer demographics (between 18 and 49) and managed to reach a total audience of only 3.27 million, according to TV by the numbers. Compared to its peak in 2001 (12.4 million) the audience of the show fell dramatically this year.

In the official video, the brand had some of its infamous angels talk about how the show made them feel. “Empowering”, “Strong”, “Fierce”, “Sexy”, “Iconic”, “Succesful”, “Powerful” were some of the words they used.
“We should go forward, push the boundaries” (Taylor Hill)
“Defend who you are as a person” (Sara Sampaio)

Through the message conveyed the brand tried to position itself in a good light, but the statements were definitely not in accordance with a show that lacks authenticity and fails to promote inclusivity.

References:
https://fashionista.com/2018/11/victorias-secret-fashion-show-ed-razek-trans-plus-size-models-comments