Thursday, 28 February 2019
FINAL OUTCOME
Throughout the report I've used the Mary Katrantzou floral pattern as a recuring motif from their collaboration in 2018.
The colours used are also the main colours the brand usually uses for different purposes:
https://www.colourlovers.com/palette/530/victorias_secret
Typeface choices:
Eskapade regular for the main body
Trajan Pro (family) 3 for the contents page- similar to what VS uses for their logo
DK Mandarin Whispers for the titles because it resembles the playful font that the brand uses from time to time ( "CRUSH" example)
Example of fonts used by the brand:
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