Thursday, 28 February 2019

FINAL OUTCOME




Throughout the report I've used the Mary Katrantzou floral pattern as a recuring motif from their collaboration in 2018.

The colours used are also the main colours the brand usually uses for different purposes:

https://www.colourlovers.com/palette/530/victorias_secret

Typeface choices:

Eskapade regular for the main body
Trajan Pro  (family) 3 for the contents page- similar to what VS uses for their logo
DK Mandarin Whispers for the titles because it resembles the playful font that the brand uses from time to time ( "CRUSH" example)


                                                   Example of fonts used by the brand:

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