The moodboard above illustrates the proposed social media, influencer marketing and marketing mix for Victoria's Secret. It highlights 4 main aspects:
1. Female empowerment
2. Keeping up by investing in technology
3. Brand collaborations
4. Keep current aesthetic
See "proposed strategy/recommendations" post for further information.
This second moodboard presents their proposed demographics. A more diverse consumer (plus-size, pregnant women etc.) that cares about femininity and how women are perceived in today's society. Empowering women, making them feel important, creating a sense of sorority and a welcoming environment will result in making the VS fantasy available everywhere and most important for everyone.
The third moodboard shows the future brand positioning and competitors based on the new strategy.
Savage x Fenty, Misguided, Boux Avenue and Ann Summers are some of the brands Victoria's Secret might have to face if they decide to embark on the body-positive and diverse wagon. Every woman is beautiful and special in her own way. Even though many lingerie brands are following the body-diversity trend, Victoria's Secret will still have the ability to differentiate themselves based on designs and overall brand aesthetic.
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