Reading these studies and articles made me realize just how much self-esteem is directly correlated with body image and how young girls can be negatively affected if they don't fit into the beauty standards imposed by society.
Just like trends trickling down from Haute Couture to RTW and fast-fashion retailers, fashion is imposing society's beauty standards: the model look. But not everyone's body is build that way.... what happens with those that don't look like a model?
The trickle-down effect in the fashion industry is slowly starting to be left in the shadow of a new theory: The trickle-up effect or bubble-up pattern. Street style or the fashion adopted by lower income groups inspires brands and their newest collections nowadays. Thus and so we can compare the body-positive movement to the trickle-up effect in fashion. More and more ordinary-looking people are strutting down the runway season after season, making "average" the new beauty standard. At the same time, outside-the-fashion-norm people are also gaining spotlight, transforming disability and sometimes disease or abnormality into unique beauty. The norm is changing and the collective voice of consumers is setting the new standards.
REFERENCES:
Manavis S. (2018, Nov 16). Why Victoria’s Secret is struggling to be “woke”; Vol. 147 Issue 5445, p18-19. Source: New Statesman
Strahan E. J., Lafrance A., Wilson A. E., Ethier N. (Wilfrid Laurier University); Spencer S. J., Zanna M. P. (University of Waterloo) (2007, Aug 14). Victoria’s Dirty Secret: How Sociocultural Norms Influence Adolescent Girls and Women.
Hogue J. V. & Mills .S. (2018, Nov 12). The effects of active social media engagement with peers on body image in young women. Retrieved from: https://www.journals.elsevier.com/body-image
Knobloch-Westerwick S. & Crane J. (2012) A Losing Battle: Effects of Prolonged Exposure to Thin-Ideal Images on Dieting and Body Satisfaction, 39(1) 79 –102. http://crx.sagepub.com
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