FINAL OUTCOME

Throughout the report I've used the Mary Katrantzou floral pattern as a recuring motif from their collaboration in 2018.

The colours used are also the main colours the brand usually uses for different purposes:

https://www.colourlovers.com/palette/530/victorias_secret

Typeface choices:

Eskapade regular for the main body
Trajan Pro  (family) 3 for the contents page- similar to what VS uses for their logo
DK Mandarin Whispers for the titles because it resembles the playful font that the brand uses from time to time ( "CRUSH" example)


                                                   Example of fonts used by the brand:

CHANGING FASHION LANDSCAPE

As people are starting to realize the impact fashion has on the environment, more and more brands are slowly adopting sustainable business models in order to close the waste loop. Consumers are more conscious than ever before and demand for better, more sustainable and ethical methods to produce and enjoy fashion.

Fighting animal cruelty and climate change at the same time by using cradle-to-cradle methods (instead of cradle-to-grave) is gaining momentum. For example, the food industry can be a gold mine for some brands. Bananas, pineapples and apples are only some of the post-consumer waste resources that can be retrieved and used to create vegan alternatives to traditional leather. Numerous brands and companies are trying to find creative ways to eliminate the dangers of producing incredible amounts of waste in the name of fashion. Biocouture is a company that produces clothes from cultivating bacteria, an eco-friendly and biodegradable source, allowing users to compost clothing once it wears out.


"Cultivating bacteria to create clothing, offers a very different, very natural solution to clothing production. More than that, Biocouture inspires us to reconsider the materiality of our world. We take for granted that our clothes will be made of cotton, or our tables will be made of wood. With a new source for fabrics and materials, it opens up the door to a lot of possibilities." 

Source: http://xsead.cmu.edu/works/85

BIBLIOGRAPHY

Alphabetical order:

BIBLIOGRAPHY

REFERENCES

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REST OF BIBLIOGRAPHY

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Bonnema B. (2016, Oct 10). Victoria’s Secret: Sweatshops aren’t Sexy. Retrieved from: https://nowtrendingsite.wordpress.com/2016/10/10/victorias-secret-sweatshops-arent-sexy/

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customer-experience

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https://www.finder.com/sites-like-victorias-secret Accessed on 03.01.2018

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Full Accounts for Victoria’s Secret. Retrieved from: https://beta.companieshouse.gov.uk/company/07279467/filing-history

Full Accounts for Boux Avenue. Retrieved from: https://beta.companieshouse.gov.uk/company/07191520/filing-history

Full Account for Ann Summers. Retrieved from:

https://beta.companieshouse.gov.uk/company/01034349/filing-history

PHOTOSHOPING

LAYOUT DEVELOPMENT

COVER DEVELOPMENT

ONLINE SURVEY