GROUP WORK

Primary Research

2 Surveys (group survey and my own survey)


Interviews
-Sally did an interview with a former VS trainer
-I've interviewed customers
-Focus Group Interviews(Sally)
-Male Point of View Interview (Taylor)

IN-Store Analysis
-Meadowhall
-Bucharest
-Trafford Centre
-Milton Keynes

Instagram Surveys




Findings:

-Customers already associate the brand with a colour-scheme (PINK in general)
-Most of the customers we interviewed said they would only shop at VS during sales season, otherwise they think the products are a bit overpriced
-People consider themselves open-minded, they care about diversity, but not enough to stop supporting brands that are not size inclusive by buying their products
-Customers find it difficult to search for the lingerie sets around the store, as they are not placed in the same area
-Not being a diverse brand doesn't hinder their sales
-Their don't market to a certain consumer profile(target audience), besides from PINK, they are selling SEX as an attitude
-High brand awareness, as everyone knew the brand
-LOW engagement on social media, in spite of the high following, plus negative feedback on twitter
-their brand values don't align with their overall brand image (advertisements and their fashion show)
-they have all kind of social campaigns they share on LInkedIn, but they don't share it on other SM accounts
-Consistent store layout internationally