1.Immersion;
-understand brand positioning and competitors
-employee interviews
-brand values
2.Insight;
-understand current and potential customers
-qualitative and quantitative research
-focus groups, surveys, research the market
-influencers
-brand narative
3.Brand
development;
-position and define the brand
Name, narrative, tone of voice, overall visual identity.
-define the chosen strategy and path for the next 12-18 m.
Tip: ask current cu what he wants the brand to be like and make them feel
Possible marketing strategies for increasing market share and overall growth
1. Acquisition;
attract new customer
2. Frequency
increase regularity of purchase
3. Average weight
of purchase increase number of products purchased
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