“The Customer Rules: Everything we do must begin and end with an
insatiable drive to anticipate and fulfill our customers’ desires.
Passion Leads to Success: We pursue excellence
because we are emotionally, intellectually and spiritually engaged in our work
... and that makes our talents formidable and our results extraordinary.
Inclusion Makes Us Stronger: We cherish our
diversity because embracing others’ thoughts, experiences, hopes and dreams
makes our own more complete and connects us to our customers.
It Matters How We Play the Game: Doing
what is right means following our beliefs — and the rules — when no one is
watching. Winning means nothing unless how we get there is fair, collaborative,
rooted in our values and contributes to the greater good. Our values are at the
heart of everything we do. They are the foundation for our unique mindset at L
Brands that guides our behaviors and determines our results. They’re a
connection to our history and a guide for our future. And they’re the measure
of success for how we do things today.”
Reference: https://www.lb.com/our-company/values
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